Logo Rationale

• The logo for Smart Computing is a microcosm of three encompassing ellipses, representing innovation, integrity and intellect-value essential to an outstanding leader in the world of I.T. The ellipses themselves evoke a dynamic entity, evolving as an organization that is constantly re-inventing itself to take on new challenges.

• The overlapping of the ellipses, with vivid colours merging into one another, also portrays collaborative partnership and creativity at work, both synergistically within the company and also with partners and customers alike. Each component plays an equal part, complementing each other perfectly with an encompassing spirit.

• The various colours used in the ellipses represent different values:

           The colour Orange represents a dynamic energy that promotes steadfast success just as it stimulates symbiotic growth. Warm and vibrant, it is at once creative and contemporary.

         The colour Red represents a collective strength of spirit that inspires courage and innovation. Symbolic of fire, it burns bright to suggest an inherent vibrancy and optimism.

         The colour Fuschia or Dark Purple represents a richness of spirit that portrays strength of character. Self-assured and in keeping with the times, it also enhances creativity.

          The colour Beige that serves as a background to the overlapping ellipses represents a calm simplicity and steadfastness.

• The bright, bold look of the Smart logo is indicative of a company that is constantly on the go, never content to rest on its laurels. With an expanding global outlook, it is filled with a boundless enthusiasm to scale barriers and break boundaries.

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